The first step in boosting platform engagement is ensuring staff are well informed about the app regardless of their current involvement.
Show your staff the importance of understanding the app and how it not only benefits the guests, but the team as well. For example, properly using the functionality of the Request Management System helps improves operations by enhancing staff efficiency.
Even if staff do not have a direct roll in managing the app and its content, they should be trained and well informed on the application and its functionality so they can easily explain it to guests.
This is to ensure staff is actively marketing the app and can answer any follow up that guest may have.
Your staff is the first point of contact with your guests, which means it is important that they are able to explain the app and all its benefits.